J is for Joy.
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“The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun.”
— Christopher McCandless
One of the things we love the most about being entrepreneurs (or entrepreneurial) is that it requires a constant shift in perspective. From humility, curiosity, and open-mindedness, from the desire to serve, come the realisation that we can expand our horizons. We want to learn and grow from engaging with others — people, cultures, living things.
What greater joy is there?